{"id":416,"date":"2019-11-30T06:35:10","date_gmt":"2019-11-30T06:35:10","guid":{"rendered":"http:\/\/kaapro.co.in\/placement-consultancy-business-updates\/?p=416"},"modified":"2023-03-27T07:38:25","modified_gmt":"2023-03-27T07:38:25","slug":"hr-powerful-digital-marketing-contributor","status":"publish","type":"post","link":"https:\/\/www.kaapro.co.in\/placement-consultancy-business-updates\/hr-powerful-digital-marketing-contributor\/","title":{"rendered":"How HR can be a Powerful Digital Marketing Contributor?"},"content":{"rendered":"\n<p>With the\nemergence of digital age, every business needs to have a full-fledged digital marketing\nstrategy to survive today.&nbsp; Since continuous digital marketing efforts need\na plethora of content, photos and designs; gone are the days when the role of\nHR is just restricted to handling the core functions of HR. Now a day HR\ndepartment is not only supposed to take care of (considerable part of) this\nrequirement, but is also expected to contribute towards taking your company\u2019s\ndigital marketing efforts to the next level.<\/p>\n\n\n\n<p>Hence, as a forward- thinking <a href=\"https:\/\/kaapro.co.in\/best-hr-consultancy-in-ahemdabad.php\" target=\"_blank\" rel=\"noreferrer noopener\">HR Consultancy in Ahmedabad<\/a>, Kaapro Management Solutions Pvt. Ltd. has summed up ways for HR to be a powerful digital marketing contributor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:22px\"><strong>By being an\nimpactful Brand Builder:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"427\" data-src=\"http:\/\/kaapro.co.in\/placement-consultancy-business-updates\/wp-content\/uploads\/2019\/11\/impactful-Brand-Builder-1024x495.jpg\" alt=\"Impactful Brand Builder\" class=\"wp-image-427 lazyload\" title=\"Impactful Brand Builder\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/495;\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Companies\nare learning that there can\u2019t be a better brand ambassador of a company than\ntheir own employees.&nbsp; And HR can direct\nand train the employees to live the brand through the following ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><h6>By providing content (including photos, designs etc.) exhibiting the work culture of your company in an imaginative and interesting manner: <\/h6><\/strong>HR can create moments at the workplace by arranging fun team building activities and share the photos and videos highlighting positive work environment and team spirit. And it goes without saying that sharing the photos and videos of social gatherings of your employees (i.e. parties, celebrations, special occasion etc.) across various social media platforms is a must for HR.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><h6>\u2018Employee Advocacy Programs\u2019:<\/h6><\/strong>With a view to generate positive exposure and raise brand\u2019s awareness through digital media, HR can activate the employees by organizin<em>g \u2018Employee Advocacy Programs\u2019<\/em>; wherein the employees can share information about company\u2019s products &amp; services, company events and campaigns, awards, certifications &amp; recognition received by company. Or, it can mean that employees share the contents -designs reflecting company culture (i.e. company\u2019s ideologies, values etc.) online.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><h6>Featuring \u2018Employee\u2019s Testimonials and stories\u2019 on social channels:<\/h6><\/strong>As the employee vouches for the company he\/she\u2019s associated with, it helps to boost brand reputation and make recruitment easier too. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><h6>Building a company into a world-class employer brand by wisely using social platforms for the attracting top talents:<\/h6><\/strong>Surely a not-to-be-missed way for HR is to be active on<a href=\"https:\/\/www.facebook.com\/KaaproHR\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>, <a href=\"https:\/\/in.linkedin.com\/company\/kaapro-hr-consultants\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> and <a href=\"https:\/\/twitter.com\/kaaprohr\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> to attract and engage top talent. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><h6>HR can also offer another piece of fresh content by writing blogs related to the unique HR practices adopted by company on the company\u2019s website.<\/h6><\/strong><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:22px\"><strong>By\nintegrating with the Marketing Department:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"http:\/\/kaapro.co.in\/placement-consultancy-business-updates\/wp-content\/uploads\/2019\/11\/Integrate-with-Department-1024x684.jpg\" alt=\"Integrating with the Marketing Department\" class=\"wp-image-428 lazyload\" title=\"Integrating with the Marketing Department\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/684;\" \/><\/figure>\n\n\n\n<p>Only a collaboration of marketing and HR department can enable a company to create a universal brand message &#8211; applicable to consumers, employees and prospective applicants, by using social and technology-based tools. Here\u2019s how HR should integrate with the marketing department<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><h6>Create company events<\/h6><\/strong>HR can organize the events and get them promoted by the marketing department both externally and internally. To spread the word, the employees should also participate in these events.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><h6>By training the team<\/h6><\/strong>Another crucial role HR has to play to be an effective digital marketing contributor is to encourage and train the employees for participating in the digital marketing efforts. So that the Employees can be company\u2019s brand ambassadors, which then strengthens the marketing department\u2019s mission of spreading the brand message to consumers. <\/li><\/ul>\n\n\n\n<p>In this process the marketing department can also help the <a href=\"https:\/\/kaapro.co.in\/about\" target=\"_blank\" rel=\"noreferrer noopener\">HR department<\/a> to adapt the communication methods and styles through the experience &amp; expertise of digital marketing executives in communicating with consumers. This training should also ensure that the employees have a relevant and active social media presence\u00a0to enhance the internal and external communication of the brand. While a lot has been talked about how the digital marketing tools can transform the functions of HR, this blog will help you understand how HR can be a powerful digital marketing contributor for your company. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the emergence of digital age, every business needs to have a full-fledged digital marketing strategy to survive today.&nbsp; Since continuous digital marketing efforts need a plethora of content, photos and designs; gone are the days when the role of HR is just restricted to handling the core functions of HR. Now a day HR [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[48],"tags":[65,25],"class_list":["post-416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","tag-digital-marketing","tag-hr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How HR can be a Powerful Digital Marketing Contributor? - Blog - Kaapro HR Consultancy in India<\/title>\n<meta name=\"description\" content=\"HR plays an important role in the success and growth of any enterprise. 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